Through this platform we aim to contribute to the following goals:
- Build awareness for both ecological and ethical aspects of degrading ecosystems.
- Protect high-value species and ecosystems – irrespective of their appeal – through financial support and advice to selected conservation activities, and reduce and prevent further degrading of ecosystems.
- Support well-conducted, but underfunded programmes, as this creates the largest relative yield.
- Identify and develop future leaders in species and ecosystem conservation
- Network conservation-minded individuals, both among scientists and laypersons.
- Encourage crowdfunding of conservation activities to expand our outreach and impact.
